In today's competitive legal landscape, effective marketing is no longer optional for law firms—it's essential for survival and growth. While traditional marketing methods still hold value, modern law firms must adopt a comprehensive approach that combines both conventional and digital strategies to attract and retain clients.
Tech startup Linius has developed Whizzard, a new technology that lets lawyers sift and filter countless hours of video content within seconds, saving administrative time and money. Recorded video content is now searchable, and pieces of evidence can now be found and shared within seconds.
Data centre company Equinix is collaborating with UK-based global law firm HFW in a move it says is aimed at building out the firm’s digital edge in key markets including Melbourne, Dubai, London, Hong Kong and Paris.
Western Australian law firm Jackson McDonald has selected AI technology from Singapore-based security firm Darktrace to defend its critical data, including confidential case work, litigation strategies and sensitive client information.
Fraudsters used scam emails to steal millions of dollars from Queensland law firms in December, according to security firm MailGuard.
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